pick n pay Lamb champs These tongue-in-cheek ads flighted on KykNet and highlighted Pick n Pay’s sponsorship of the Lamb Champs TV show. Rich with Afrikaans idiom, the commercials drew on unique local insights and humor. The “Braaad Pitt” ad in this campaign was chosen as a finalist in the 2025 Loeries Awards, as well […]
burger king case study To drive Burger King App downloads, we created a tactical campaign which ran in parallel to SA’s 2024 national elections. The result? Burger King won a clear majority and became the burger of national unity. This campaign was awarded Bronze at the 2025 BookMark Awards. https://youtu.be/3QW3JbczmQ8 SOCIAL STATICS
CITADEL Beyond remarkable When you’ve given your all to have it all, you might ask yourself, “What’s next?”. In this campaign for Citadel, we gave an answer.
JiVE Peak campaign South Africans are one-of-a-kind. And the nicknames we give each other are too. But often these nicknames live nowhere except conversations and inside jokes. We decided that it was time they get the spotlight they deserve. So, we put our inclusivity into practice and put the real names of real people
nandos make the table bigger Our constitution says, ‘South Africa belongs to all who live in it, united in our diversity’. But the reality is that 27 years later, we still need to get to know each other in a more authentic way beyond played out ‘Rainbow Nation’ stereotypes. Nando’s Make The Table Bigger is
SUNFOIL TRADITIONAL TASTES BETTER To prove that Tradition Just Tastes better, we created a campaign targeting the thing that’s definitely not part of your mom’s recipe: the air fryer. Through beautiful illustrations that feature a different persona from each culture group in South Africa, we proved that some foods were meant to be made with
rawson time to move When it’s time to move, it just is. There doesn’t have to be a big philosophical reason or a massive life change. Sometimes it can be the small, inconvenient, or annoyingly random things – like a racket of hadedas that have made your home, theirs. In these social videos for Rawson,
Jive dala your colour A tribute to a community that will never be stripped of its identity again. JiVE is the Western Cape’s most colourful soda. To launch their summer campaign – #DalaYourColour (Show your colour with pride) – we did something drastic. We painted the famous colourful houses of the Bo-Kaap, completley stark white.
SUNSHINE D TATSE NICE NO LIES If your taste buds could speak, what would they say? Well, one thing is for sure, we don’t think they’d ever lie. Especially not after tasting Sunshine D. With this campaign we gave taste buds a voice and not only did they love Sunshine D, but they might have
crown boeka in bo-kaap Food brings people together. And especially during Ramadaan, the breaking of the fast is a time of sharing and generosity. So, to show support to our biggest supporters during this time, we dropped off bottles of oil to homes in the Bo-Kaap and invited them to come to the Bo-Kaap Boeka
motley crew the movement alphabet CrossFit can be an intimidating sport. It also tends to use already-fit, ‘Insta-Ideal’ bodies to demonstrate movements. Motley Crew, a small South African gym franchise, wanted to make the sport more inclusive through a democratic design system. case study
LOERIES FIGHT THE GOOD FIGHT #FightTheGoodFight was a campaign for The Loeries – the advertising awards show for Africa & Middle East. The campaign aimed to depict the messy creative fight – from the nugget of an idea to triumph. We wanted to celebrate the heart and soul that goes into great ideas, and to
GaraGISTA FOR SALE ALE We made a beer to sell a brewery. After many years of successful beer making, the owner of Garagista decided it was time to move on. But with Garagista being Garagista, we couldn’t do it through the normal methods. So, we made a beer to sell the brewery – For Sale
BOSCHENDAL MASTERY IN EVERY MOMENT When your new market needs a wine brand they can resonate with, you give them one. One that doesn’t intimidate with fancy flavour profiles and the usual wine snobbery. You give them Boschendal, In Good Company. radio
RISCURA UPSHOT If we ask the right questions, we can shape better futures. Every day, financial institutions make decisions that impact the lives of ordinary South Africans. But the truth is that most see numbers, not people. We wanted to bring the human need of care to every facet of investment influence. Introducing Upshot –
jive funny festival 2023 Laughing at the JiVE Funny Festival is a full body exercise, one your abs need to be prepared for. Introducing the JiVE LOLympics a social media campaign that got consumers ready to LOL till they roll. social https://duke.co.za/wp-content/uploads/2023/11/JiveFunnyFestival_Vid1_OnlineCopy.mp4https://duke.co.za/wp-content/uploads/2023/11/fc06ed50-436c-4c5c-8f8f-70c492dc548d.mp4https://duke.co.za/wp-content/uploads/2023/11/66cc575b-cf3b-4feb-b363-9f0fff31ec7d.mp4
debt busters NUMBERS Making debt visible to save people’s financial lives. South Africa has one of the world’s worst debt problems. Sadly, the debt consolidation industry is marred by fly-by-night firms. So, we created this campaign to elevate DebtBusters above its competitors. The campaign saw a 54% y-o-y increase in sign ups. case study
Jive funny festival Laughing at the JiVE Funny Festival is a full body excercise, one your abs need to be prepared for. Introducing the JiVE LOLympics – a social media campaign that got consumers ready to LOL till they roll social media https://duke.co.za/wp-content/uploads/2022/07/Post-5.mp4https://duke.co.za/wp-content/uploads/2022/07/Post-2.mp4https://duke.co.za/wp-content/uploads/2022/07/Post-1.mp4
reboost ta ta radio To be South African, to work in South Africa, means you need a special kind of energy. We decided to make heroes of everyday people and position Reboost as the energy drink for the South African workforce. radio https://youtu.be/toJt23uhur8https://youtu.be/hgzvT5Ocjwo
Jive vending machine The world’s first joke powered vending machine. JiVE is a key sponsor of the Cape Town Funny Festival. And we needed to find a unique way to sample JiVE’s ‘Funny flavour’ at the event and beyond Enter stage right: The world’s first joke powered vending machine. case study
heart & Stroke foundation valentines On the day of love, we made people’s hearts even more important. It’s funny how the symptoms of a heart attack are exactly the same as how falling in love is described in the classics. So, we created a one-daylong campaign which caught all of those who were thinking about
jive, coo-ee pink fizzy lemonade It’s for everyone. A campaign that unstereotypes the colour oink with the most inclusive and celebratory campaign. While society has decided that the colour pink is not for everyone, we disagree. New Fizzy Pink Lemonade is so delicious that it’s a flavour for all! And, it’s pretty much like this
Jive we mos all family South Africans have very colourful families from our family blood-lines to the communities and people we adopt as family throughout our lives. So, for the brand that’s part of every family in the Western Cape and just as colourful, we wanted to bring this to life through visuals and copy
BOKOMO DLAB We branded a non-branded, branded YouTube channel in the name of rusk love. We needed to build excitement around Bokomo Rusks in a challenging category. So, we launched an unbranded YouTube channel which showcased a fella name Llewelyn’s love for rusks. And then we branded it. And things only got wierder from there.
Jive summer campaign Giving a voice to the real Western Cape. JiVE soft drinks are a cultural icon in the Western Cape. This campaign led a full brand refresh, which not only gave the JiVE consumer a voice, but also celebrated their culture. Most notably, the campaign resulted in catapulting JiVE to the 2nd largest soft
web africa the internet Webafrica brings you THE INTERNET. An online series featuring three unlikely characters that figuratively represent the world of the internet… literally. https://youtu.be/3QTCjfvVTk8https://youtu.be/iamGiv5NZS8https://youtu.be/nOPwbvtzTRkhttps://youtu.be/9lRX_IWr0Oshttps://youtu.be/VXNNJI1OZ8M
coo-ee 75 years of good times To celebrate the birthday of a brand that’s been around since your grandfather’s time, we honed in on “the good times” as an ode to all the generations that have enjoyed Coo-ee and all the moments that it’s been a part of.
imbo the binge Meet the Bingie – a fashion- forward hoodie designed to carry your popcorn in close proximity to your face, while you watch TV shows. Like guilt-free Imbo popcorn, it’s designed to enable guilt-free binge watching. case study https://youtu.be/0XAz1GqbvJ0https://youtu.be/CDCcQCGeaO4
PEPSI Hay’ Kabi A campaign for Pepsi aimed at Gen Z’s. Hay’ Kabi, means “No disrespect but…” It’s a bold and fearless statement about a new generation that isn’t waiting for change, but leading it.
JIVE MUSLIM VIEWS These are examples of targeted JiVE press ads for the Muslim Views community paper – an opportunity for us to speak to the hearts and minds of the Muslim community in the Western Cape.
nike Trail activation Although Cape Town is full of mountains, most runners flock to the same trails all the time. And some just stick to the prom. So, for this Nike Trail campaign we wanted to get runners out of their comfort zones and out on a new trail. To do this we hosted an
vivo v30 tvc To launch the new vivo V30 – a phone designed to literally light up every moment – we created this TVC that celebrates football in South Africa and brought it to screens all over the country during the UEFA Euro 2024. https://youtu.be/d_WV3_6cLT0
total sports home of football Not all players are made equal. There are ones who peaked in high school and ones who dive for every ball, those that treat any shot like a trick shot and those that score countless own goals. Through this campaign that lived on socials, in-store window displays, and the Totalsports
Pick n pay 10 million promotion A big cheese sarmie, asap! drivers lined down the street, a stretched-out trolley full to the brim or Christmas lights you can see from space – what would you do if you won R1 million? This campaign got people talking about Pick n Pay’s “R10 million to 10 winners in
Pick n pay christmas radio We believe that anything’s worth doing if you can make the world a little better. Our Pick n Pay Christmas ad tells the story of how small acts of care can inspire something amazing – because care truly shows in the little things. https://www.youtube.com/watch?v=oev9OJss0kQ tvc
