CHAMP, the DUKE Group’s newly-launched sponsorship agency, has been appointed to partner with Cycling South Africa.
CHAMP has been appointed to review the existing commercial structures and models for several of Cycling SA’s properties, ranging from grassroots development to community programmes and including their performance categories.
“Cycling SA has embarked upon a new direction for the federation with the vision of becoming one of the top five sports federations in South Africa. We believe that CHAMP, with their depth of experience and comprehensive understanding of our market and requirements, will serve to strengthen the Cycling SA brand and the disciplines contained therein,” said Cycling SA President Ciska du Plessis.
“We are extremely honoured to be working with Cycling South Africa and look forward to helping the federation make an impact, not only amongst cyclists, but the broader community, through stronger connections with brands aligned to their various properties,” said CHAMP Managing Director Meagan Fester.