Duke Group


summer campaign

Giving a voice to the real Western Cape. JiVE soft drinks are a cultural icon in the Western Cape.

This campaign led a full brand refresh, which not only gave the JiVE consumer a voice, but also celebrated their culture. Most notably, the campaign resulted in catapulting JiVE to the 2nd largest soft drink in the province, a mere 3% behind Coca Cola.

case study

online film


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