South Africans have very colourful families from our family blood-lines to the communities and people we adopt as family throughout our lives. So, for the brand that’s part of every family in the Western Cape and just as colourful, we wanted to bring this to life through visuals and copy that reflects just that. From the uncle next door, to the babbie shop owner who’s known you your whole life, to the forever friends you make at school – it’s not long before you’re considered family.