Bokomo: DLAB

BOKOMO: DLAB

We branded a non-branded, branded YouTube channel in the name of rusk love

We needed to build excitement around Bokomo Rusks in a challenging category. So, we launched an unbranded YouTube channel which showcased a fella named Llewelyn’s love for rusks. And then we branded it. And things only got weirder from there.

Case Study

YouTube Series