Jive Dala Your Colour

JIVE DALA YOUR COLOUR

A tribute to a community that will never be stripped of its identity again

Jive is the Western Cape’s most colourful soda. To launch their summer campaign – #DalaYourColour (Show your colour with pride) – we did something drastic. We painted the famous colourful houses of the Bo-Kaap, completely stark white. The purpose – the act of stripping of colour was a reminder that in this iconic neighbourhood, colour is a symbol of self-expression and freedom.

Case Study Video

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