JIVE DALA YOUR COLOUR
A tribute to a community that will never be stripped of its identity again
Jive is the Western Cape’s most colourful soda. To launch their summer campaign – #DalaYourColour (Show your colour with pride) – we did something drastic. We painted the famous colourful houses of the Bo-Kaap, completely stark white. The purpose – the act of stripping of colour was a reminder that in this iconic neighbourhood, colour is a symbol of self-expression and freedom.