Sponsorship agency CHAMP has been appointed by the Two Oceans Marathon to assist in restructuring its commercial strategy and sponsorship model.
That’s with the view to maximise the commercial value of the brand.
As with many events, the Two Oceans Marathon has been adversely affected by the Covid-19 pandemic, resulting in huge financial pressure due to reduced sponsorship revenue.
“The upside of all this turmoil is that it has accelerated the need for innovation in our sector and this has produced numerous exciting new developments and tools to fully capitalise on the value of commercial sponsorships,” says CHAMP Managing Director Meagan Fester. “We are thrilled to be affiliated with the Two Oceans Marathon – one of South Africa’s best-known and much-loved marathon events – and look forward to producing some ground-breaking new opportunities that will enhance the long-term sustainability of the event.”
“An iconic and a much-loved event on the international marathon calendar, the Two Oceans Marathon has traditionally hosted up to 30,000 runners over the Easter weekend, contributing over R640-million annually to the Western Cape economy,” says Two Oceans Marathon Race Director Debra Barnes. “We are excited to partner with CHAMP, a dynamic sponsorship marketing agency, in developing exciting and innovative partnerships that will benefit all our stakeholders and add value to the Two Oceans Marathon experience for our global runner community.”