Our agencies.

The DUKE Group is a tight collaboration and integration of different disciplines brought together to best help clients to succeed in a progressively challenging and fluid environment.

The DUKE Group is proudly independent

Our key people.

Wayne Naidoo


Founded DUKE after leaving his CMO position at AFB (now JUMO) - one of Africa’s fastest growing consumer finance groups. Currently chairman of the ACA (Association of Communication and Advertising SA) and voted as 2019’s runner up for ‘Most respected agency leader in Cape Town’ by MarkLives. Former CEO of Lowe & Partners SA, former chairman of YPO (Young Presidents Organisation), former chairman of the ACA and former director of the AAA School of Advertising.

Nino Naidoo

Duchess Managing Director

For over 25 years Nino has run some of the country’s biggest advertising and marketing institutions. She’s co-ordinated workflow and production within large agency networks like The Jupiter Drawing Room, TBWA\Hunt Lascaris, Ogilvy, and Woolworths In-house. Nino is the co-founder of the DUKE Group, a Board member of the Young Presidents’ Organisation (YPO), and a member of the Two Oceans Ultra Marathon Blue Number Club. Chilled Moët runs in her veins.

Steve Miller

Chief Strategy Officer

Voted as one of SA’s Top 10 Brand Builders 
in 2008 by The Annual. Seven years with Unilever. Ten years as Ogilvy’s Strategic Planning Director. Group Marketing Director of National Brands. VP Group Marketing at Tiger Brands and Global Innovations Director of SABMiller plc in London. Ex-chairman of Motorsport South Africa. FIA (global governing body for motorsport) Senate member.

Tracy Jones

Positive Dialogue Managing Director

Tracy is the founder and MD of PDC. With close to two decades of experience in PR and communications across a range of sectors, Tracy considers herself a communications specialist and uses her network and long line of experience to get the results her clients seek. Tracy’s hands-on approach in her business, with her staff and clients alike is what sets her apart from other MD’s in the industry.

Daan Du Toit

Mark1 Managing Director

Daan started his media career at the BBC in London in 1997 eventually leaving as Global Group Financial Controller. He was integral in launching MIG’s online division. In 2009 he returned to South Africa and launched Mark1. Since then Daan has utilised his extensive digital marketing experience and local & global market knowledge to highlight the importance of digital media within South Africa’s challenging media landscape.

Aileen Sauerman

DUKE Managing Director

Aileen began her career in Economic Journalism in the early 2000s, in a fast-paced and exhilarating role that took her to far flung corners of the world. A subsequent media role in Tanzania introduced her to the world of creativity. After a relocation to Johannesburg in 2005, she spent five years at TBWA\Hunt\Lascaris where she worked with some of the greats of the SA ad industry, and her love of the ‘ad game’ was truly cemented. She spent a few years at the dynamic and energetic MACHINE before taking on the role of Managing Partner at MullenLowe Cape Town. Aileen joined the DUKE team in 2018.

Meagan Fester

Champ Managing Director

Sponsorship specialist with more than 10 years experience in the sponsorship industry specialising in strategic sponsorship communications and PR. Meagan’s experience with building brands and client relationships has resulted in successfully managing sponsorship portfolios and delivering exceptional returns for brands.

Marc Tudhope

Champ Chairman

Industry expert with 25+ years’ experience in the sponsorship industry, particularly around commercial rights, sponsorship sales, contractual negotiations, TV broadcast rights and strategic consultancy. With an Executive MBA from the University of Cape Town, Marc's understanding of the role sponsorship can play in the greater business context is significant and he has a passion for developing commercial models and creative strategies that best leverage the emotive realities provided by sponsorship platforms.

Greg Potterton

Nude Managing Director

Greg started his career in 1995 as a channel planner in the advertising industry. He later moved into strategic consumer planning where he honed his skills at three of South Africa’s top creative agencies. In 2003, Greg co-founded Instant Grass International, South Africa’s first Youth Insights Agency. Specialising in consumer insights, innovation and new product development, Greg has worked with a host of multinational blue-chip clients in 23 countries. He has lived in Russia, Japan, and Canada, starting Instant Grass offices in each country before moving back to Cape Town in 2019. With over 25 years’ of industry experience, Greg is passionate about behavioural economics and understanding both the nuance and science behind consumer behaviour.

What we do.


Our strategic team delivers real-world marketing plans to help businesses find their edge in these challenging times. This ranges from insight development, brand and marketing strategy, all the way through to PR and media strategy.


We have a multi-disciplinary, media-agnostic creative team who works across channels, brands and levels of engagement. We believe in the power of external collaboration and creating work which is culturally nuanced and aware.


Our strategically-led brand development team implements brand identity creation, as well as packaging and spacial design. We have a high focus customer experience, whether it’s in UX design or within a physical environment.

Public and Influencer Relations

Our specialist team brings a modern approach to public relations. This ranges from content creation, media relations all the way through the development and delivery of influencer campaigns.

Digital and Social

Our digital team is focused on developing campaign-led digital, which is able to deliver from both a UX and performance front. This includes incorporating cutting-edge media types, like VR, into the campaign mix.


Our media team focusses on high performance and efficiency for our clients. We utilise leading-edge tools and technologies and are one of the most highly accredited teams in the country.


We create connection points between passionate brands and people’s passions. We are sponsorship specialists with the full might of the DUKE Group in our corner. We give you the direct coverage of a full-service communications agency, adept at everything from strategic consulting, event creation and delivery, to content production, measurement and evaluation.


Owned by women. Run by women. Produced by women. We are creative go-betweeners. We connect needs and ideas with a network of production specialists, giving first option to female experts. Then we make it all happen. Committed to excellence, we find talent, we grow talent, we are talent. We are the production facilitator of the future.

Enter Duchess.

Group clients.