About
The world changed & DUKE was created. A full-service, future-thinking agency with a 5% difference. Call it whatever you want.
We call it 5% gangster. Made from one part tenacity. One part audacity. A touch of rogue. And a whole lot of real.
Being 5% gangster means we’ve learnt that some rules of the street apply in the boardroom.
It’s why we always give an extra 5% nudge, believe in being 5% unexpected, go for whatever’s 5% bigger, add 5% more meaning to everything, and generate 5% more market share.
And it’s what makes us 5% more memorable too.
So, yes, we’re 5% gangster. But you can’t just be all gangster, all the time. That’s where the other 95% comes in – purpose. We think that anything is worth doing if you can make the world better. And our fierce love for the work and the people is why we make the best ideas come alive while creating a brand that’s loved.
Oh, and trust us, we know how to make the bottom line shine while the rest of the market sweats.
Our Agencies.
The DUKE Group is a tight collaboration and integration of different disciplines brought together to best help clients to succeed in a progressively challenging and fluid environment.
The DUKE Group
is proudly
independent & LEVEL 1 B-BBEE COMPLIANT
Our Key People.
Wayne Naidoo
CEO
Amy Leibbrant
Fame Managing director
Nino Naidoo
Duchess Managing Director
Fu'aad Kasu
Creative Director
Sabina Lawrie
Art Director
Doug Larter
Creative Director
Martinique Daniels
Producer
Jade Stuckie
Graphic Designer
Michael Naidoo
Operations Manager
Rene Robinson
Copy Writer
Phumla Fose
office assistant
Alex Sydow
BUSINESS UNIT DIRECTOR
Nabeelah Ahmed
Account Executive
Firza Adams
Finance
Sharon Martin
Senior producer
Nisreen Nakerdien
Head of Traffic
Tracy Botha
Finance
Thulani Jara
Traffic Manager
Lana Geduld
PRODUCTION ASSISTANT
Pamela Madulini
office assistant
Fiona Braga
BUSINESS UNIT DIRECTOR
Georgina Mhlahlo
media planner
Jacques Carstens
media planner
Asanda Mankayi
media strategist
Tyler Petersen
Art director
Sharon Marais
art director
Jessica Wahl
Copywriter
Nasr Ho-Yee
art director
What We Do.
STRATEGY
Our strategic team delivers real-world marketing plans to help businesses find their edge in these challenging times.
This ranges from insight development, brand and marketing strategy, all the way through to PR and media strategy.
COMMUNICATIONS
We have a multi-disciplinary, media-agnostic creative team who works across channels, brands and levels of engagement. We believe in the power of external collaboration and creating work which is culturally nuanced and aware.
DESIGN
Our strategically led brand development team implements brand identity creation, as well as packaging and spacial design. We have a high focus customer experience, whether it’s in UX design or within a physical environment.
SPONSORSHIP
We create connection points between passionate brands and people’s passions.
We are sponsorship specialists with the full might of the DUKE Group in our corner. We give you the direct coverage of a full-service communications agency, adept at everything from strategic consulting, event creation and delivery, to content production, measurement and evaluation.
PUBLIC AND INFLUENCER RELATIONS
Our specialist team brings a modern approach to public relations.
This ranges from content creation, media relations all the way through the development and delivery of influencer campaigns.
DIGITAL AND SOCIAL
Our digital team is focused on developing campaign-led digital, which is able to deliver on both a UX and performance front.
This includes incorporating cutting-edge media types, like VR, into the campaign mix.
MEDIA
Our media team focuses on high performance and efficiency for our clients.
We utilise leading-edge tools and technologies and are one of the most highly accredited teams in the country.
PRODUCTION
Owned by women. Run by women. Produced by women. We are creative go-betweeners.
We connect needs and ideas with a network of production specialists, giving first option to female experts. Then we make it all happen. Committed to excellence, we find talent, we grow talent, we are talent. We are the production facilitator of the future. Enter Duchess.
key clients
