Duke Group

Millennials and Generation Z are making responsible choices when it comes to alcohol consumption

Millennials and Generation Z are making responsible choices when it comes to alcohol consumption. The University College in London says people aged between 16 and 24 consume less alcohol than previous generations. This is said to be mainly due to a shift in lifestyle choices influenced by social media campaigns. Thus alcohol companies are restoring to non-alcoholic alternatives. Courtesy #DStv403