Gareth Cohen was recently appointed as creative director at ad agency, Duke. “Gareth is renowned for his expertise as a conceptual thinker and creative problem solver,” says Wayne Naidoo, Duke CEO. “We are thrilled to be able to benefit from his excellent integrative approach to the business, across all our client brands, budgets and media.”
Cohen has over 15 years of creative experience to his name, with career stints at Saatchi & Saatchi, BBDO and, most recently, as creative director at Y&R Cape Town. He has an extensive portfolio of work on brands such as Guinness, Caltex, Russian Bear Vodka and Land Rover.
“At present, the ad industry as a whole is in a strange place, and traditional and conventional business models are not changing quickly enough,” says Cohen. “So I’m excited that at Duke we have the flexibility to try things differently. We won’t always get it right, but we will be able to adapt quicker than the competition. I’m grateful for the opportunity to be part of building a new agency, a new culture and a new model.”