Duke Group

nike

Trail activation

Although Cape Town is full of mountains, most runners flock to the same trails all the time. And some just stick to the prom. So, for this Nike Trail campaign we wanted to get runners out of their comfort zones and out on a new trail.

To do this we hosted an activation at Buitenverwachting where runners were invited to trial the trail in Nike. We provided the shoes, they just needed to show up. 

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