The One Club for Creativity’s Creative Week 2019 has come to an end. Here’s how SA scored at the ADC and One Show award ceremonies held throughout the week.
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The week included the 98th ADC Annual Awards on 6 May, The One Club for Creativity Student ADC awards on 7 May, and two One Show Award ceremonies, on 8 and 10 May respectively.
A One Show Pencil is one of the highest accolades in the industry because it is one of the most difficult to win. For both nights of The One Show 2019, a total of 569 Pencils were awarded as follows: 180 Gold, 178 Silver and 211 Bronze. A total of 19,445 pieces were entered this year, from 73 countries.
At the ADC Awards held earlier in the week, there were a further 711 wins, broken down as 76 ADC Gold Cubes, 107 Silver Cubes, 152 Bronze Cubes and 376 Merits, for work from 34 countries.
SA had one finalist in the ADC and a further 29 in the One Show Awards. Here’s how they converted…
SA’s winners over The One Club for Creativity’s Creative Week 2019:
| GOLD | |||
| AGENCY | CATEGORY | CLIENT | ENTRY TITLE |
| TBWA Hunt Lascaris / Johannesburg + Joburg Ballet / Johannesburg | Branded Entertainment: Short Form Video – Campaign / Series / Episodic | Joburg Ballet | Breaking Ballet |
| SILVER | |||
| TBWA Hunt Lascaris / Johannesburg + Joburg Ballet / Johannesburg | Social Media: Social Post – Real-time Response | Joburg Ballet | Breaking Ballet |
| BRONZE | |||
| Net#work BBDO / Johannesburg | Branded Entertainment: Long Form Video – Single | Mercedes-Benz | Return to Chapman’s Peak |
| Net#work BBDO / Johannesburg | Film: Online Films & Video – Long Form – Single | Mercedes-Benz | Return to Chapman’s Peak |
| Ogilvy South Africa / Johannesburg | Design: Branding – Brand Installations | Philips & The Nelson Mandela Foundation | #ShaveToRemember |
| Romance Films / Cape Town + Joe Public / Johannesburg | Moving Image Craft: Direction – Single | Chicken Licken | Sbu 2.0 |
| Romance Films / Cape Town + Joe Public / Johannesburg | Moving Image Craft: Use of Music – Licensed / Adapted Music | Chicken Licken | Sbu 2.0 |
| MERIT | |||
| DUKE / Cape Town | Direct Marketing: Out of Home – P.O.P. & In-Store | DUKE | For Sale Ale |
| FCB Cape Town & Hellocomputer / Cape Town (now combined as HelloFCB+) | Social Media: Social Engagement – Community Building | Western Cape Government | Raise your Voice. Not your Phone. |
| FCB Joburg (Pty) / Johannesburg + South African Tourism / Johannesburg | Design: Branding – Identity System | South African Tourism | Africa’s Travel Indaba |
| FCB Joburg (Pty) / Johannesburg + South African Tourism / Johannesburg | Design: Branding – Logo | South African Tourism | Africa’s Travel Indaba |
| Joe Public / Johannesburg + SAB – Be The Mentor / Johannesburg + Egg Films / Johannesburg | Film: Cinema Advertising | SAB – Be The Mentor | Vuka |
| King James Group / Cape Town | Branded Entertainment: Audio | Sanlam | The 200 Year Old |
| King James Group / Cape Town | Radio & Audio: Online – Branded Podcast | Sanlam | The 200 Year Old |
| M&C Saatchi Abel / Cape Town + Nando’s South Africa / Johannesburg | Creative Effectiveness: Creative Effectiveness – Single Country or Region | Nando’s South Africa | #rightmyname |
| M&C Saatchi Abel / Cape Town + Nando’s South Africa / Johannesburg | Integrated: Integrated Branding Campaign | Nando’s South Africa | #rightmyname |
| M&C Saatchi Abel / Cape Town + Nando’s South Africa / Johannesburg | Public Relations: Brand Voice | Nando’s South Africa | #rightmyname |
| Net#work BBDO / Johannesburg | Film: Cinema Advertising | Mercedes-Benz | Return to Chapman’s Peak |
| Net#work BBDO / Johannesburg | Film: Under 100K Budget | Mercedes-Benz | Return to Chapman’s Peak |
| Ogilvy South Africa / Cape Town | Public Relations: Events & Experiential | Ab-InBev Africa | Carling Black Label Soccer Song for Change |
| Ogilvy South Africa / Cape Town | Radio & Audio: Craft – Use of Music | Ab-InBev Africa | Carling Black Label Soccer Song for Change |
| Ogilvy South Africa / Johannesburg | Direct Marketing: Experiential – Live Events | Philips & The Nelson Mandela Foundation | #ShaveToRemember |
| Ogilvy South Africa / Johannesburg | Experiential & Immersive: Spaces & Immersive – Brand-Owned Experiences | Philips & The Nelson Mandela Foundation | #ShaveToRemember |
| Ogilvy South Africa / Johannesburg | Social Media: Social Engagement – Community Building | Philips & The Nelson Mandela Foundation | #ShaveToRemember |
| TBWA Hunt Lascaris / Johannesburg + Flight Centre Youth & Adventure / Johannesburg | Radio & Audio: Craft – Writing – Campaign | Flight Centre Youth and Adventure | World Gone Mad |
| TBWA Hunt Lascaris / Johannesburg + Joburg Ballet / Johannesburg | Creative Use of Data: Creative Use of Data – Social Media | Joburg Ballet | Breaking Ballet |
| TBWA Hunt Lascaris / Johannesburg + Joburg Ballet / Johannesburg | Creative Use of Data: Creative Use of Data – Storytelling | Joburg Ballet | Breaking Ballet |
| TBWA Hunt Lascaris / Johannesburg + Joburg Ballet / Johannesburg | Public Relations: Current Event Response | Joburg Ballet | Breaking Ballet |
| TBWA Hunt Lascaris / Johannesburg + Joburg Ballet / Johannesburg | Social Media: Social Post – Campaign | Joburg Ballet | Breaking Ballet |
| ADC | |||
| Grid Worldwide / Johannesburg | Social Media – Series | First Rand Bank | #HopeJoanna |
Tally per SA agency
| AGENCY | Gold | Silver | Bronze | Merit | Total |
| DUKE / Cape Town | 1 | 1 | |||
| FCB Cape Town & Hellocomputer | 1 | 1 | |||
| FCB Joburg | 2 | 2 | |||
| Grid Worldwide / Johannesburg | 1 | 1 | |||
| Joe Public / Johannesburg + Egg Films Johannesburg | 1 | 1 | |||
| Joe Public / Johannesburg + Romance Films Cape Town | 2 | 2 | |||
| King James Group / Cape Town | 2 | 2 | |||
| M&C Saatchi Abel / Cape Town | 3 | 3 | |||
| Net#work BBDO / Johannesburg | 2 | 2 | 4 | ||
| Ogilvy SA / Cape Town | 2 | 2 | |||
| Ogilvy SA / Johannesburg | 1 | 3 | 4 | ||
| TBWA Hunt Lascaris / Johannesburg | 1 | 1 | 5 | 7 | |
| Total | 1 | 1 | 5 | 23 | 30 |
The One Show awards are part The One Club for Creativity’s Creative Week, which took place from 6 to 10 May 2019 in New York.
As the pre-eminent festival showcasing the intersection of advertising, innovation and creative thinking, Creative Week also includes the ADC 98th Annual Awards, the dynamic Young Ones Education Festival, inspiring sessions with some of the biggest names in the industry at the Creative Summit and the exclusive Executive Creative Summit, open to a limited number of top-level leaders.
For a complete list of all final night of One Show 2019’s Pencil winners, including Merit winners, visit this download link. Also click through to our One Show special section for all the latest updates on The One Club for Creativity’s Creative Week 2019!